[Webinar] How to Develop an Effective Content Marketing Strategy
A content marketing strategy ensures that your business is always driving strategic proactive, short-term, and long-term content plans.
In this webinar, learn how an effective strategy can change the way you attract new customers and drive new business.
On-Demand Webinar
Instead of creating something just because you think you should, or you think it's the right thing for your marketing department to be doing, you need to make something that matters; something that connects, and tells a story.
Building upon the marketing foundation of persona development and customer journey mapping, a content marketing strategy will help you attract new customers, answer their questions, and align your efforts to the needs of your organization.
In this 30-minute session we will cover:
- Content Strategy vs. Content Marketing Strategy
- Why you need a Content Marketing Strategy
- The Essential Elements of a Content Marketing Strategy
- How to Implement a Content Marketing Strategy
- Priorities & Key Performance Indicators (KPIs)
