[Webinar] How to Create Personas

Marketing teams that utilize personas have more effective websites, inbound marketing, email marketing, SEO, digital advertising, and social media marketing.

In this on-demand webinar, learn how to take the first steps toward personalization using personas.

On-Demand Webinar

Personas are the foundation of personalized, one-to-one communication. They are fictitious representations of your audiences - who they are, what they like, and most important, what they don’t like.

By identifying your persona’s ideal online experience, your business can create targeted content, navigate an ever-shifting digital landscape and surpass marketing goals.

In this 30 minute session we cover:

  • How to create personas
  • Tools that help you identify what your audience wants
  • How your personas translate to your digital content, website presentation, social media channels, and other digital marketing efforts
  • How personas make your brand successful