Though it may go by different names - customer, user, or buyer’s journey - the goal is the same: to better understand the myriad interactions your potential customers and customers have with your brand.
In this 30-minute webinar, learn how to improve the overall customer experience using a customer journey map.
Knowing the customer journey enables you to map appropriate click paths, provide strategy and workflow for both internal and external audiences, and develop interactive prototypes for iterative user testing and validation -- all to create a seamless experience to the end-user.
A customer journey strategy is critical to creating an optimized user experience (UX), one that removes barriers and heightens usability.
In this 30-minute session we will cover: