Improving the online customer experience (CX) has always been a top priority for marketers, but the events of 2020 have kicked the need into hyper drive. Customers will not settle for an experience that is sub par, disjointed or cumbersome – not
even for a second.
The issue we often see is that many companies feel almost paralyzed because they either don’t know where to start or they fear that getting from where they are today to where they want to be will require a major undertaking. There are lots of moving parts, complicated technology problems to solve and internal battles that, let’s face it, can drag on depending upon the level of executive buyin. But it doesn’t have to be that way! There are major customer experience improvements you can make
that aren’t time consuming or expensive.
Download this e-book to find out how to slowly build your way toward CX strategies like the big brands such as personalization, artificial intelligence, marketing automation and more.
SilverTech is a digital marketing and technology company redefining how businesses engage with their customers. Founded in 1996, SilverTech delivers digital strategies and solutions that connect user experiences with innovative tech to maximize results. With services such as digital consultation and strategy, website design and development, content management implementation, custom application development and full-service digital marketing, SilverTech provides an unexpectedly enjoyable experience to solving even the most complex business problems. SilverTech has worked with national and global brands such as Segway, Drexel University, Nova Scotia Power, Fulton Bank, State of New Hampshire Travel and Tourism, and Conservation International.