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A marketer's comprehensive e-book on what to do, and what to avoid, when it comes to providing the best possible digital experience. 

dos and donts ebook

Download the eBook here.

When it comes to digital, marketers are faced with keeping up with continuous changes in the standards for online customer experience. Website personalization, site performance, digital marketing trends, and personalization are just a few of the current obstacles for marketers to tackle. 

This 18-page ebook includes tips and tricks for the following digital transformation topics:

  • Optimizing your site performance
  • Finding the right CMS platform
  • Leveraging data effectively
  • Personalizing for your users
  • Building personas for improve personalization
  • Utilizing digital marketing


About SilverTech

SilverTech is a digital marketing and technology company redefining how businesses engage with their customers. Founded in 1996, SilverTech delivers digital strategies and solutions that connect user experiences with innovative tech to maximize results. With services such as digital consultation and strategy, website design and development, content management implementation, custom application development and full-service digital marketing, SilverTech provides an unexpectedly enjoyable experience to solving even the most complex business problems. SilverTech has worked with national and global brands such as Segway, Drexel University, Nova Scotia Power, Fulton Bank, State of New Hampshire Travel and Tourism, and Conservation International.