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Content Marketing: Publishing Best Practices

Part of The Lead to Loyal™ Inbound Summer School, in this 30-minute on-demand webinar, we cover content marketing publishing best practices. Topics covered include the importance of documenting your content marketing strategy, the content lifecycle, and approval process. We also review publishing best practices for web pages, blog posts, email, social posts, and video.

Watch the On-Demand Webinar

In this session, we cover

  • Why you need a documented content strategy
  • The content lifecycle & approval process
  • Best practices for web pages, blog posts, email, social posts, & video

Who Should WATCH

This session is designed for the time-stretched marketer and small business owner.

The Lead to Loyal Inbound Summer School

Join us this summer and learn how to master the fundamentals of inbound marketing: content, social, and search engine optimization (SEO). Each webinar in the Lead to Loyal™ Inbound Summer School will run as a 30-minute interactive workshop. You will leave each session with useful templates, tools, and tricks to make your Inbound Marketing demonstrably more effective. Learn More.

Meet Our Presenters

Samantha MaltaisSamantha Maltais
Principal Strategist, SilverTech

Sam was recently named a recipient of one of NH’s highest honors for young professionals, The Union Leader’s 40-Under-Forty. She is an in-demand speaker at digital marketing conferences having most recently been featured at Digital Summit Philadelphia.

Ian HughesIan Hughes
Content Strategist, SilverTech

Ian is a seasoned digital marketer skilled at planning, writing, and creating content that applies the best practices of inbound marketing and lead generation.