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Content Marketing: How to Write Great Content

Part of The Lead to Loyal™ Inbound Summer School, in this 30-minute on-demand webinar, we cover how to write content for the web and the best practices for connecting your content with your audience.

On-Demand Webinar

In this session, we cover

  • How your audience consumes content online
  • How to structure and format content
  • Best practices for generating new ideas

Who Should WATCH

This session is designed for the time-stretched marketer and small business owner.

The Lead to Loyal Inbound Summer School

Join us this summer and learn how to master the fundamentals of inbound marketing: content, social, and search engine optimization (SEO). Each webinar in the Lead to Loyal™ Inbound Summer School will run as a 30-minute interactive workshop. You will leave each session with useful templates, tools, and tricks to make your Inbound Marketing demonstrably more effective. Learn More.

Meet Our Presenters

Samantha MaltaisSamantha Maltais
Principal Strategist, SilverTech

Sam was recently named a recipient of one of NH’s highest honors for young professionals, The Union Leader’s 40-Under-Forty. She is an in-demand speaker at digital marketing conferences having most recently been featured at Digital Summit Philadelphia.

Ian HughesIan Hughes
Content Strategist, SilverTech

Ian is a seasoned digital marketer skilled at planning, writing, and creating content that applies the best practices of inbound marketing and lead generation.