---
title: "Artificial Intelligence (AI) & Machine Learning: Are You Ready?"
description: This webinar will help your organization prepare for a very near future in which AI and machine learning power everything from appliances to your website and content.
image: https://go.silvertech.com/hubfs/AI-Facebook.jpg
---

![SilverTech, Inc](https://go.silvertech.com/hubfs/silvertech-white.png)

# Artificial Intelligence (AI) & Machine Learning: Are You Ready?

Part of SilverTech’s “2020: The Future of Marketing” webinar series, this session will help your organization prepare for a very near future in which artificial intelligence (AI) and machine learning power everything from household appliances to digital assistants to even your website and content!

### Live webinar: Thursday, October 19th at 2 PM

## Session Description

Long dismissed as the realm of sci-fi, artificial intelligence (AI) and machine learning have finally arrived and their potential to disrupt every industry is quickly becoming apparent. Though they work in tandem, there is a distinction to be made between the two; AI is the ability of machines to mimic human intelligence, while machine learning is the ability of computers to learn from gathered data. Despite Elon Musk’s cautions, over the next two years AI will be pervasive in everything from household appliances to digital assistants, and yes, even your website and content!

## Webinar Topics

- The evolution of AI and what the (near) future might hold
- Which organizations are currently using AI in their marketing
- Current automation and personalization tools that use AI and machine learning
- How to integrate AI into your existing marketing technology

## Meet SilverTech's Experts

[**![Jeff McPherson](https://go.silvertech.com/hs-fs/hubfs/2016_Blog_Authors_Brick_Background/Jeff-McPherson.png?width=117&name=Jeff-McPherson.png "Jeff McPherson")Jeff McPherson**](https://www.linkedin.com/in/mcphersonjeff/)  
*Chief Digital Officer, SilverTech*

For more than 15 years, Jeff has helped businesses connect with their consumers by seeking out trends to attract, engage, and retain customers, ultimately driving profitable customer relationships. His areas of expertise include e-commerce, utilities, financial institutions, and the healthcare space, with a focus on strategy, customer communications, systems and workflows, and enterprise system strategy.   
  

[**![Samantha Maltais](https://go.silvertech.com/hs-fs/hubfs/Sam%20Maltais-1.png?width=117&name=Sam%20Maltais-1.png "Samantha Maltais")Samantha Maltais**](https://www.linkedin.com/in/samanthamaltais/)  
*Principal Strategist, SilverTech*

Sam was recently named a recipient of one of NH’s highest honors for young professionals, The Union Leader’s 40-Under-Forty. She is an in-demand speaker at digital marketing conferences having most recently been featured at Digital Summit Philadelphia.  
  

Can't make the live broadcast? Register anyway and we'll follow up with a link to the on-demand presentation.

### SilverTech, Inc. creates custom, integrated digital solutions that enable our clients to grow loyal relationships with their customers.

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