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How to Map the Customer Journey

Marketing teams that understand the customer journey have more effective websites, inbound marketing, email marketing, SEO, digital advertising, and social media marketing. Watch this on-demand webinar, part of our Lead to Loyal series, to understand where and when your customers are engaging with you.

Watch the on-demand webinar

Knowing the customer journey enables you to map your customer’s journey to create appropriate click paths, provide strategy and workflow for both internal and external audiences, and develop interactive prototypes for iterative user testing and validation -- all to create a seamless experience to the end-user. A customer journey strategy is critical to creating an optimized user experience (UX), one that removes barriers and heightens usability.

In this 30-minute session you will learn:

  • How to create a customer journey map
  • The difference between onstage and offstage touchpoints
  • How your customer journey map translates to your digital content, website presentation, social media channels, and other digital marketing efforts
  • How a customer journey map can empower your employees