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How to Make the Most of Marketing Automation

Marketing automation is an actionable and useful tool that can make a measurable impact on your organization’s bottom line. However, many platforms have been sold on the idea that you can simply upload email lists, set up a campaign, and get results. Unfortunately, it’s not that easy. In this 30-minute on-demand webinar, part of our Lead to Loyal™ series, learn the marketing automation best practices you need in order to get results you want!

Watch the on-demand webinar

In this session, learn how to use marketing automation to:

  • Develop effective email campaigns and workflows
  • Create landing pages that convert
  • Delight your new customers with an onboarding program
  • Humanize your marketing with personalization

Marketing teams that utilize a marketing automation tool have more effective websites, inbound marketing, email marketing, SEO, digital advertising, and social media marketing. Join this 30-minute webinar, part of our Lead to Loyal series, to take your marketing automation to the next level.

Did you miss our content marketing strategy webinar? Check out the on-demand presentation at your convenience:

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Meet Our Presenters:

Samantha MaltaisSamantha Maltais
Principal Strategist, SilverTech

Sam was recently named a recipient of one of NH’s highest honors for young professionals, The Union Leader’s 40-Under-Forty. She is an in-demand speaker at digital marketing conferences having most recently been featured at Digital Summit Philadelphia.

“IanIan Hughes
Content Strategist, SilverTech

As the main content writer for The SilverTech Blog and the host of the Lead to Loyal™ podcast, Ian aspires to create content that resonates with SilverTech’s diverse audience of marketers and technologists.