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How to Develop an Effective Content Marketing Strategy

A content marketing strategy ensures that your business is always driving strategic proactive, short-term, and long-term content plans. In this 30-minute on-demand webinar, part of our Lead to Loyal series, learn how an effective strategy can change the way you attract new customers and drive new business.

Watch the On-Demand Webinar

In this session you will learn:

  • How to create a content marketing strategy
  • How to apply that strategy to day-to-day content needs
  • How to consider your customers’ needs...
  • ...While still giving your leads what they are looking for

The right strategy allows you to communicate with your customers through both digital and traditional channels, leveraging competitive standards, industry best practices, and your unique customer needs.

Did you miss our Personas webinar? Check out the on-demand presentation at your convenience.

Meet Our Presenters

Samantha MaltaisSamantha Maltais
Principal Strategist, SilverTech

Sam was recently named a recipient of one of NH’s highest honors for young professionals, The Union Leader’s 40-Under-Forty. She is an in-demand speaker at digital marketing conferences having most recently been featured at Digital Summit Philadelphia.

Ian HughesIan Hughes
Content Strategist, SilverTech

Ian is a seasoned digital marketer skilled at planning, writing, and creating content that applies the best practices of inbound marketing and lead generation.