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How to Create Personas

Marketing teams that utilize personas have more effective websites, inbound marketing, email marketing, SEO, digital advertising, and social media marketing. Watch this 20 minute webinar, part of our Lead to Loyal series, to learn how to take the first steps toward personalization.

Watch the on-demand webinar

Personas are the foundation of personalized, one-to-one communication. They are fictitious representations of your audiences - who they are, what they like, and most important, what they don’t like. By identifying your persona’s ideal online experience, your business can create targeted content, navigate an ever-shifting digital landscape and surpass marketing goals.

In this 20 minute session you will learn:

  • How to create personas
  • Tools that help you identify what your audience wants
  • How your personas translate to your digital content, website presentation, social media channels, and other digital marketing efforts
  • How personas make your brand successful