Minor Changes for a Major Impact
How to improve your college or university's website and increase applications. Originally aired July, 2016.
Watch the On-Demand Webinar
SESSION DESCRIPTION
By trying to be many things to many people, higher ed websites are failing to guide users through their journey. Using today’s user experience (UX) and website design best practices, we’ll share several minor changes that you can make that will have a major impact on the performance of your website!
What You Will Learn
- How to organize content and make it easily consumable by web users
- Where to put your main conversion points
- Understanding your anonymous visitors using personas
